What Are Marketing Chat Bots?
A chatbot is an automated messaging program that communicated with customers to enhance their online experience. Chat bots send messages to customers to answer questions, provide instructions or guidance, ask questions, and ultimately create a more seamless user experience. Because of this, chat bots are becoming an increasingly important component of online marketing and conversion rate optimization.
How Chatbots Work
Let's say you're looking for a gift from an online store, but you're not sure what you want. Traditionally, you would go to the website, search through a countless number of items, and hopefully, find something you wanted. Now, instead of all that hassle, you would simply utilize the chatbot functionality on the website to explain what you're looking for (price points, colors, gender, etc.). Based on this information the chatbot could provide you with options that match what you're looking, or even take you to the exact perfect fit, making online shopping faster and painless.
Why Businesses are Loving Them
The need for chatbots has grown, thanks to customer demand for instant answers and personalization. LivePerson found
that 96% of Americans said they are more likely to do business with a company that interacts with them in a personalized way. To thrive in this type of market, businesses would have to adapt and adopt technology that can deliver this type of experience.
Chatbots have been proven to deliver a customer experience better than static menus and surveys. As a result, their use is forecast to increase in the next five years
, and possibly beyond as technology continues to evolve. In fact, experts expect nearly 80% of companies to use chatbots for their online marketing activities by 2020.
Designing your Marketing Chatbot for increased Personalization
In order to develop a high personalized and effective chatbot, you should consider the following topics in addition to consulting an expert chat bot designer
. 1. Create a welcome message
The welcome message, or the first message that will greet your customers, is one of the most important steps in designing a chatbot. While experts will have a variety of advice on the best ways to engage customers, welcome messages set the tone for your chatbot and your brand.