Everything You Need to Know About Building a Marketing Chatbot in 2020
Everything You Need to Know About Building a Marketing Chatbot in 2020
Customers prefer businesses that interact with them in a more personalized way. Things like immediate answers and personalization has led to the exponential rise of chatbots, an effective and affordable way to increase customer engagement.

Chatbots have been proven to deliver a customer experience better than static menus and surveys. As a result, chatbot use from all the best brands are forecast to increase as AI technology continues to evolve. Experts expect nearly 80% of companies to use chatbots for their online marketing activities by 2020.

In this article, we'll tell you how chatbots can boost your engagement, conversions, and sales by building the best type of chatbot for your business.

What is a chatbot?

A bot is a computer program that simulates human interaction. Because of this quality, chatbots are often used to automate chat conversations with potential customers, becoming a crucial digital marketing tactic that encourages higher conversion rates for businesses.

Let's say you want to buy a gift from Nordstrom's online shop, but you're not sure what you want. You would go to their website and search until you found what you wanted. A bot makes this process simpler by asking you a series of questions and then suggesting the best product that fits your answers.

Chatbots even mirror the type of experience you would get when you go into the retail store, but without the hassle of actually going to the store.

What is a marketing chatbot?

A marketing chatbot is a chatbot that businesses use in various marketing platforms to carry out tasks automatically. Marketers are always on the lookout for novel ways to reach out to their audience and chatbots have allowed them to penetrate messaging platforms that are used by billions of users monthly. Chief among these platforms is Facebook Messenger, a platform that attracts 2.5 billion monthly users.

Facebook Messenger is probably the biggest marketing channel that has opened in the past decade it is predicted to maintain its growth through to 2025, and probably beyond.

What are the benefits of a marketing chatbot?

Marketing chatbots offer a slew of benefits to all kinds of businesses. The following are just a few examples:

Better engagement

Chatbots can offer better personalization, making interacting with them more engaging. You can't expect this same level of engagement from a static form or landing page.

More savings

IBM estimates that chatbots can cut down customer service cost by 30%. It can eliminate repetitive tasks like answering FAQs, so you and your team can focus on more important business activities.

Keeps things interesting

Nurturing potential buyers is an important marketing activity because not everyone is willing to make an immediate purchase. Chatbots can learn from their customers and provide relevant content that will draw them closer to your product or service.

Brand building

Chatbots can help make you more proactive, which can have a positive effect on your brand. Chatbots can handle thousands of inquiries at the same time.

They're just fun

Chatbots are just fun to use, especially the more advanced versions of chatbots. Interacting with a chatbot that reacts like a real human leaves a positive and memorable experience to customers.

Should I hire a marketing chatbot developer?

Developing a chatbot from scratch requires deep knowledge in software development, front-end interface, and natural language processing. But don't let this turn you off. Most companies, like BotWorking, are willing to work with your budget to customize the best chat bot for you.

How much does a marketing chatbot cost?

With a developer, the cost will depend on the complexity of the bot and the time spent on developing it. When looking into developing a chatbot, you should always consider is the complexity of the chatbot. Either way, it's time to ask for expert help.

Simple navigation-type chatbots can be created rather quickly and affordably. On the other hand, a complex chatbot that requires a more complicated sales funnel and conversation require a skilled developer and experience. Nonetheless, considering how much you'll be able to save on customer service costs; this price tag is easy to offset.

How long does it take to develop a marketing chatbot?

This again will depend on the type of chatbot you're planning to build. There are three main stages in chatbot development: implementation, which involves backend development and NLP; integration with an existing system; and adding an administration UI to track bot conversations, history, etc. A chatbot that can perform dynamic interactions will take longer to develop than a bot delivering static content. Depending on if you're looking for a simple bot that gathers customer information for marketing help or a full-fledged lead generation AI chatbot with natural language processing (NLP) timelines will change.

Introducing Bot Working

Bot Working is a full-service chatbot development company specializing in Lead Generation and Facebook Messenger chatbots. It designs and develops custom AI chatbots that help marketers offer the best experience to its client's customers. The company has a proven track record in delivering chatbots for e-commerce, lead generation, surveys, and other more complex tasks. It has also designed industry-specific chatbots like chatbots that can be used in retail, automotive, health and fitness, or real estate.

Don't get left behind. Chatbots are the next big thing in digital marketing. The sooner you launch your chatbot, the sooner you experience their benefits in your business.

Let Bot Working build your chatbot today.
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