When it comes to online lead generation, chatbots have become the number one choice. The reason for this widespread adoption is simply human nature. We love to talk, which is why static forms and surveys are increasingly being replaced by chatbots, which are becoming more engaging by the day.
The effectiveness of chatbots was expected
years ago. In a 2016 research study it was found that the most used social networking app is Facebook messenger and What's App, apps that provide customers a reliable and easy platform of internet shopping to save their time and to make them feel better. This being said, chatbots can provide customers with this conversational commerce they are avidly seeking.
Here are 9 examples of companies that have created awesome chat bot sequences worth learning from.
The Beard Club
Beard kit care supplier The Beard Club launched a conversational marketing campaign to target its over 1 million Facebook followers. The company used a chatbot to execute their giveaway campaign. It worked, and the result was 300,000 new subscribers, a 62% click-through rate, and a boost in their bottom line.