Experts expect almost 80% of business owners to use chatbots by 2020. Even now even small businesses are starting to see the use of chatbots in tasks beyond customer services. This is all thanks to the evolution of chatbots, which are now sophisticated enough to automate various business processes. Marketing, for instance, is one of the leading recipients of the benefits of AI-driven chatbots.
If you've been on the fence about trying chatbots in your marketing strategy, these examples might just help you take that leap.
A more personalized experience
Customer experience is everything for consumer facing businesses, making chatbots a must for providing consumers with that extra bit of attention and interaction. Chatting with ai chatbots feels like talking to a real person—an experience that's leagues better than answering static forms. AI technology makes it possible for the chatbot to guide customers to the best product or service that fits their needs, allowing for a more personalized experience.
Save on Customer Service Costs
According to IBM, chatbots can help reduce customer service costs by 30%. While chatbots won't replace humans totally, chatbots can handle the more repetitive part of customer services like answering FAQs and guiding customers to the right product. This frees up your team to handle more important tasks.
More Customer Engagement
Chatbots are also capable of keeping customers interested, making customer retention easier. Unlike emails that can be easily be sent to the spam folder, chatbots often operate in messenger platforms, particularly Facebook Messenger. This is a massive platform with over 1.3 billion monthly users. And since users average 2.5 hours on social media daily, chatbot-delivered messages are incredibly hard to miss. This is why chatbots are now part and parcel of most drip marketing campaigns because you can deliver content about your brand, products, and services without waiting for your intended customers to open their email.
Better Proactive Messages
The constant bombardment of emails, text messages, and other notifications can become annoying, especially if the content is irrelevant. The more advanced chatbots are capable of predicting customer behavior, allowing them to push the appropriate notifications to the right people each time.
Marketers are always on the lookout for novel ways to reach out to audiences. Often this is done through campaigns that can take place in various media like live events, print, and the internet. Messaging apps are the new frontier for marketers, and chatbots are their weapon of choice. Thanks to chatbots, marketers can now extend the reach of their promotional campaigns to anyone that uses Facebook Messenger or other similar apps.
While surveys can be increasingly helpful for brands to gather crucial information on customers, most people are not inclined to spend their time answering surveys. Chatbots make these surveys painless, by making the surveys part of the chat bot conversation. This means that survey questions are being introduced as the conversation with the bot progresses. If the chatbot is equipped with advanced deep learning tech, the bot can use the data gathered to improve itself further.
New way to nurture leads
Lead nurturing is one of the most important factors in any marketing funnel. In order for customer to trust your brand, they need to be convinced that your product or service is the best. Traditionally this has been communicated through email campaigns which are proving to be ineffective. Chatbots, as we have already learned, is better than email in several aspects, including lead nurturing. Chatbots can deliver content through Facebook Messenger, which means that your content has a higher chance of being clicked.
Fresher social media
The more followers you have, the more difficult it can be to answer every customer inquiry sent through your social media. If your social media presence is inactive and unresponsive, it could affect the reputation of your brand. A damaged reputation can be hard to repair.
A chatbot can optimize your social media account 24/7 because there's no human input needed. Just set your chatbot up and let the bot answer hundreds of queries. Chatbots not only saves you money, they also keep your social media active and your online reputation secure.
A proactive brand
Gone are the days when customers have to wait for hours to get a response for questions or inquiries. Chatbot responses are immediate, so the potential of losing a sale due to poor response time is eliminated. This responsiveness can also have a positive impact on your brand's reputation.
A fun experience
Probably the biggest advantage of chatbots is the fun factor. Interacting with an AI that reacts naturally leaves a positive and lasting impression on users. Take the Domino's Pizza app for example. It's chatbot functionality made something as easy as ordering pizza more engaging, improving the customer experience and driving sales. Due to its success, marketers all over are thinking of novel ways of using chatbots in their campaigns.
What we can do for you
Don't get left behind. Chatbots are the next big thing in digital marketing and online customer experience. The sooner you launch your chatbot, the sooner you can increase customer engagement, grow sales, and create happier customers. Let's start building your chatbot today